Selfie-Challenge: Bärbel's Adventures
Last year, Bärbel, the adventure-loving wooden cow, ran away from the Trauffer World of Experiences and made straight for the Swiss Open-Air Museum. She enjoyed it here so much that she has come back to Ballenberg to spend another season with us. And who could blame her? So many historical houses, traditional craftsmanship and lots of farm animals – all in one place. It’s right up her street!
Bärbel’s back and she’s got big plans!
This season at Ballenberg, Bärbel isn’t just going to sit back and relax. The marketing team has a to-do list for her. But when they went to give it to her, she was nowhere to be found…
Where’s Bärbel? Help us look! If you find her, take a selfie with her and take part in the big selfie challenge. Perhaps you can even help Bärbel with her to-do list?
Selfie-Challenge #ballenbergchallenge
Find Bärbel on the Ballenberg, take a creative, cheeky selfie with her and post it on Instagram or Facebook with the hashtag #ballenbergchallenge. Don’t forget to tag the Ballenberg Open-Air Museum (@ballenbergmuseum) and follow us.
The most original entries will win fantastic prizes at the end of the season:
- 1st prize: One overnight stay at the Trauffer Bretterhotel worth CHF 350.00
- 2nd prize: Two day tickets for the Brienz Rothorn Bahn AG
- 3rd prize: Two day tickets for a BLS lake cruise
- 4th–10th prizes: Two adult day tickets each for the Swiss Open-Air Museum
The competition runs from 5 July to 2 November 2025. The winners will be contacted via social media. More information on the General Terms and Conditions of Participation.
Impressions from the 2024 selfie challenge
Ballenberg
Swiss Open-Air Museum
Museumsstrasse 100
CH-3858 Hofstetten bei Brienz
Opening hours
10 April to 2 November 2025
10 am to 5 pm daily
